Social media optimization provides the opportunity to reach out to niche audiences. The medium allows you to position the brand to the customers on their own terms. With accessibility through mobile, video and audio, your customers get the chance to reach out to you anywhere, everywhere. Social Media Optimization is a great source for traffic generation. Social media channels allow you to reach customers worldwide. Moreover, this can happen without extra investments. Although social media is particularly useful for branding and creating a buzz, it is increasingly used for lead generation. Tapping into social media channels can transform lead-generation campaigns significantly. In sync with search engine optimization and search engine marketing efforts can also help in improving the ranking on the search engines. Since search engines have started acquiring data from social media channels such as Google+ and showing them on search results, SMO has gained prominence among marketers.
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