Social Media Optimization or SMO as it is popularly known, is the perfect alliance between search engine optimization and social media. It is used for increasing brand or product awareness by using social media channels and communities. This includes the use of social media sites, video sites, bookmarking sites and blogging sites for driving traffic to the website and improving the site’s organic search results. The methodization of the social media activity is done with the aim of getting unique visitors to the website content. Publishing content on social networks and designing it in such a way as to encourage sharing and engagement are some of the key motives of SMO. With SMO, you can ensure a strong web presence for the business and establishes the internet authority of the brand. It not only introduces people to the business but also helps in branding, improving brand visibility and recall.
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