SEO, or search engine optimization, is one of the most efficient methods of website promotion because it improves a site's rating on Google and other search engines. Unlike paid search ads, SEO is completely free - the competition is open to everyone and is based on the quality of the information you publish, the ease of navigation you provide your visitors, and the number of connections you receive from external sources. Strong SEO may be achieved by incorporating specific keywords and phrases throughout your website, adding alt text to images, and optimizing your headings so that your website can be found on search engines. Because SEO takes time and work, automated SEO solutions help to speed up the process. Wix SEO, for example, leads you through the process from beginning to end, giving you a simple checklist of everything you need to optimize on your website in order for it to appear in search engine results.
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