With an established presence on social media, you can increase customer interaction. It's like putting up a booth in an event where your target market hangs out. When you display interesting and engaging things that appeal to your audience, you're likely to draw them to you and encourage them to ask questions, make comments, and provide suggestions. Social media opens up wonderful opportunities for you to get to know your customers and let them get to know you better too. It's also an amazing venue for you to begin an actual relationship with them and maintain such for a long time. Naturally, when you're active on Twitter, Facebook, Instagram, and other social media platforms, the more you'll boost your visibility. More people will be aware of your brand and online store. This increases chances for the word to spread about your products and services, especially if you're posting eye-catching stuff. Of course with this kind of visibility, you can also enhance your search engine optimization.
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